*Open Up Workshop: Projects for the digital facade of Medialab-Prado**

**February **9 - 23, 2010 *Venue: *Medialab-Prado* in Madrid (Spain)

Open Up has just started! About 70 artists, designers, architects, programmers and many other interested people from all over the world are already working in this exciting workshop to create contents for the first digital facade for artistic purposes of Madrid, a 150m2 and 27.000 LEDs (pixels) screen.

In this event 7 projects selected through an international open call will be collaboratively developed within this next 2 weeks.

The goal of this project production workshop is to explore the relationship with the urban space by opening production processes through different citizen participation strategies. Selected projects are being developed with the aid of tutors and technical assistants such as *Jordi Claramonte*, *Chandler McWilliams*, *Casey Reas, **Víctor Viña*,* Chris Sugrue *and *Massimo Avvisati*.

The programme includes theoretical activities on *February **9**, **10 and**** 16*, with lectures by tutors and lecturers such as *Erkki Huhtamo* and *Jennifer Steimkamp*. You can follow all lectures and project presentations through *live streaming*.

We have just created a new experience to document the process through a *blog* to spread the contents generated during the workshop, using social networks, video platforms, feeds, microblogging, etc. (http://www.medianeralab.es/blog).

Directed by *Nerea Calvillo*.* *

More information: http://medialab-prado.es/article/taller_open_up

medianeralab (at) medialab-prado.es

Venue:* Medialab-Prado Plaza de las Letras Calle Alameda, 15 28014 Madrid (Spain)